Ridiculous Lessons in Money

This one is “my baby,” as they say. If you only watch one thing on this site, make it this.

The ask: create a financial literacy content series dynamic enough to complement the Cannes Lions-shortlisted MoneyLion BeastGames campaign. As a reality-competition superfan, I knew exactly where to start.

Ridiculous Lessons in Money is a competition education series where three contestants attempt to learn a personal finance lesson while competing in increasingly absurd distracting challenges. Think eating mega-spicy peanuts, riding a mechanical bull, navigating a haunted house. After the dust settles, they're quizzed on what they just learned. Somehow, it works.

I developed the format, wrote the episodes, directed the visual identity, produced the challenges/post, and got to live out my Jeff Probst fantasy as host. It caught enough attention that we spun it off into a branded episode for Intuit TurboTax.